4 weeks ago, I posted about Zepto Pass crossing the 2M subscriber milestone. Now, we're at 4M...

I can barely believe the growth myself over the past 6 weeks. Our customers continue to surprise us and we're grateful for the opportunity to serve them day in and day out.

Feels

Holi is still going strong!

Sales of juices and mixers are spiking in the evening as customers retreat to house parties - all of these sales trends keep surprising us!

Holi is winding down and the after party is setting in.

Landing detergents are spiking way beyond our expectations - Zepto never ceases to surprise me :)

White T-shirt sales spiking on Zepto this Holi morning!

People are starting to realise that Zepto serves a lot more use cases than daily grocery :)

1 Million Zepto Pass subscribers within 1 week of launch 🚀

The energy at Zepto feels just like the early days, and I've never been more excited about our company's momentum and strength of execution.

Indians really have a scarcity mindset. Seen so many people cheering PayTM’s current RBI crisis with the smug “I told you so” vibes.

These are the same people who also cheered when Edtech faced issues or GST hit the gaming industry or when Zomato shares tanked

We as a society

🇮🇳 🙏

Now you can order a cat from Zepto 😌😂
Zepto Aadit Palicha

Framework to think about India's opportunity in the next decade

Credit to my friend Shantanu Rastogi - (head of GA India)

Rather than thinking about average GDP look at how many households in India will make >$50k to $75k/ year by 2030.

Our asset is developers. India will have

Sales from gifting products spiked by 63% in the last few hours! Nobody wants to go empty-handed to that NYE party and the last-minute gifts have started flying :)

There's more! Today, Zepto is delivering 250,000 cups of NIC Chocochip Ice Cream for FREE :)

This makes Zepto the largest distributor of ice cream on any single day in Indian history. What a crazy way to bring in 2024 🍨 🥳

610 kilograms of ice sold on Zepto just in the last 1 hour 🤯

Numbers like this one make me pinch myself. Sometimes I honestly can’t believe how big Zepto has become in 2 years 💜

Energy is picking up for NYE and it’s showing up in the data!

PartySmart pills (anti-hangover) are up 3X week-on-week. India seems pretty determined to enter 2024 responsibly 🥂

Today, 20,000+ Zepto Delivery Partners are dressed as Santa Claus - delivering happiness to lakhs of customers on Christmas 🎅

When you order, show your Zepto Santa some love by taking a selfie and posting it with his name (tagging Zepto). We'll tip him ₹25 on your behalf

Adult coloring book budget version
Zepto

Excited to be on the Grapevine tomorrow for a candid AMA!

India's religious side is starting to show! Sales of puja flowers are through the roof today compared to a regular Sunday

We thought it was because of Chhath Puja, but there's been a major spike since the match started 😉

Aadit Palicha Albinder Dhindsa Thums Up i got one! crazy that you can get groceries in 8 minutes in this country

Taking a page out of my friend Albinder Dhindsa's book and shaking off my social media shyness :)

Serious hype at Zepto HQ right now - we’ve delivered 100,000+ cans of Thums Up for free today and the game hasn’t even started!

Thums Up